From Complexity to Clarity...and $800M Raised.

Problem

Zymergen was building some of the most advanced biotech and material science in the world — but its brand and messaging didn’t reflect that.

I joined the company with zero background in science or biotech. No PhD. Just a deep understanding that if I couldn’t make sense of the story, investors, customers, and even employees’ families wouldn’t either.

How do you create a brand foundation and narrative that simplifies complex science — without losing the magic?

Solution

Simplified Sophistication.

We built a clear, visually striking brand that made Zymergen’s mission understandable to anyone — from technical experts to their grandparents. We then turned that clarity into a compelling narrative.

• Developed a full brand platform with sharp messaging, storytelling, and visual cohesion
• Crafted an investor pitch deck that flowed like a story — spelling out the market opportunity, our unique position, and the value we could unlock
• Aligned internal teams, executives, and spokespeople around a unified narrative and message hierarchy

Result

• Zymergen was able to stand out in a crowded biotech landscape — and the story stuck
• Employees sent messages saying their grandparents finally understood what they did
• The company secured $300M in Series D funding
• Followed by a successful, upsized $500M IPO

Zymergen secured $300M in new funding through the Series D and followed that up with a successful upsized IPO, raising another $500M.